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Wisefood Mission

Wise Food Mission

A few years ago, a few students came up with the idea of ​​making drinking straws from fruit fibers. Plastic straws are very polluting and a more sustainable alternative was needed. In the end, they decided on apple fibre, a by-product of apple juice production, which in most cases is simply thrown away. This is how the idea for our SUPERHALM was born and we discovered our niche.
Wisefood was founded in 2017 and since then we have been working at full speed every day to reduce single-use plastic consumption with our products and to revolutionize the food packaging industry. With our interdisciplinary research team, we develop innovative recipes and manufacturing processes to produce sustainable, edible disposable tableware. We combine sustainability through innovation with today's lifestyle. We only use renewable raw materials that we obtain from our certified partners in Germany.
  • 🧃 Sustainable edible straws
    🥇 Made in Germany
    🌳 Grain & apple fibre Germany
    🚫 Plastic-free drinking straws & EU lawful
    🕑 Approx. 60 minutes stable - in cold and alcoholic drinks even up to two hours
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  • Wisefood stands for sustainability on all levels, from the transport routes to the ZERO WASTE principle that is behind all our products. Today's fast-paced lifestyle demands a lot from the food industry, but by providing sustainable alternatives to single-use plastic packaging, we can minimize the impact. This is becoming increasingly important, especially in view of the EU-wide ban on single-use plastic from July 2021.
    In the last 4 years, we at Wisefood have undergone rapid development and are one of the fastest growing FoodTech companies in Germany. It is our mission to replace more than a billion plastic straws with our edible, sustainable SUPERHALM by 2022. This puts us on track to become the market leader in edible, sustainable single-use tableware and to do our part for a more sustainable future.
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