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Data protection

Responsible for data processing is:
Wisefood GmbH
Dieselstr. 28
85748 Garching
Germany
support@wisefood.eu

We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we will inform you in detail about the handling of your data.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data and revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.

1. ACCESS DATA AND HOSTING
You can visit our website without providing any personal information. Each time a website is called up, the web server automatically saves what is known as a server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to protect our overriding legitimate interests in a correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

HOSTING
The services for hosting and displaying the website are partially provided by our service providers as part of processing on our behalf. Unless otherwise stated in the present data protection declaration, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

2. DATA PROCESSING FOR CONTRACT MANAGEMENT, CONTACTING AND OPENING A CUSTOMER ACCOUNT
We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without providing them. Which data is collected can be seen from the respective input forms. We use the data you have provided to process the contract and process your inquiries in accordance with Article 6 Paragraph 1 Clause 1 Letter b GDPR.
If you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR have given by deciding to open a customer account, we use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Article 6 Paragraph 1 Sentence 1 lit. c GDPR, unless you expressly consent to further use of your data in accordance with Article 6 Paragraph 1 S. 1 lit.The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account . Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

3. DATA PROCESSING FOR THE PURPOSES OF SHIPPING PROCESSING
In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. DATA PROCESSING FOR PAYMENT PROCESSING
When processing payments in our online shop, we work together with these partners: technical service providers, banks, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING
Depending on the selected payment method, we provide the data necessary for processing the payment transaction to our technical service providers who work for us as part of an order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Article 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. B. on your own website or via a technical integration in the ordering process. The data protection declaration of the respective payment service provider applies in this respect.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

4.2 DATA PROCESSING FOR THE PURPOSES OF FRAUD PREVENTION AND THE OPTIMIZATION OF OUR PAYMENT PROCESSES
If necessary, we give our service providers additional data that they, together with the data necessary for processing the payment, as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Sentence 1 Letter f GDPR, this serves to protect our legitimate interests in our protection against fraud and in efficient payment management, which are overriding in the context of a weighing of interests.

5. ADVERTISING BY EMAIL
5.1 EMAIL NEWSLETTER WITH REGISTRATION
If you register for our newsletter, we will use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your Consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR.
You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

5.2 NEWSLETTER DISTRIBUTION
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

5.3 SENDING REVIEW REQUESTS BY E-MAIL
If you have given us your express consent to this during or after your order in accordance with Article 6 Paragraph 1 Sentence 1 lit. a GDPR, we will use your e-mail address for the request to submit a rating of your order via the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the review request.

The review requests may also be sent by our service provider Trusted Shops as part of processing on our behalf . Trusted Shops also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops can be found here [https://www.trustedshops.de/impressum/#datenschutz]. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

6. COOKIES AND OTHER TECHNOLOGIES
GENERAL INFORMATION
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information about the contents of the shopping cart). Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. e.g. to be able to prove consent to the processing of your personal data) as well as to web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ [https://support.microsoft .com/de-de/help/4027947/microsoft-edge-delete-cookies] / Safari™ [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14] / Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en] / Firefox™ [https://support.mozilla.org/de/products/firefox/protect-your-privacy /cookies] / Opera™ [https://help.opera.com/de/latest/web-preferences/#cookies]

Insofar as you consent to the use of technologies in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

7. USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES
If you have given your consent in accordance with Article 6 Paragraph 1 Sentence 1 lit. a GDPR, we use the following cookies and other technologies from third parties on our website. After the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future.You can find more information about your revocation options in the "Cookies and other technologies" section. You can find more information, including the basis of our cooperation with the individual providers, in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

7.1 USE OF GOOGLE SERVICES
We use the technologies of Google Ireland Ltd. presented below. , Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's data protection information [https://policies.google.com/privacy?hl=de].

GOOGLE ANALYTICS
For the purpose of website analysis, Google Analytics data (IP address, time of visit, device and browser information as well as information on your use of our website) are automatically collected and stored, from which user profiles are created using pseudonyms. Cookies can be used. In principle, your IP address will not be merged with other Google data. The data is processed on the basis of an agreement on order processing by Google.

For the purpose of optimizing the marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. Data release to Google as part of these data release settings is based on an additional agreement between those responsible. We have no influence on the subsequent data processing by Google.

We also use the Google Analytics extension function Google Optimize to create and carry out tests.

The extension function of Google Analytics Google Signals enables so-called "cross-device tracking". If your Internet-enabled devices are linked to your Google account and you have activated the "Personalized advertising" setting in your Google account, Google can create reports on your usage behavior (in particular the number of users across devices), even if you change your device. We do not process personal data in this respect; we only receive statistics based on Google Signals.

For web analysis and advertising purposes, the so-called DoubleClick cookie is used by Google Analytics to recognize your browser possible when visiting other websites. Google will use this information to compile reports on website activity and to provide other services related to website use.

GOOGLE ADSENSE
Our website uses Google AdSense to market space for third-party ads. These ads are displayed to you in various places on this website. The so-called DoubleClick cookie is used to display interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information on your use of our website) and automatically assigning a pseudonymous UserID, With the help of which interests can be determined based on visits to this and other websites.

GOOGLE ADS
For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing cookie is used when you visit our website This is set automatically by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit interest-based advertising allows. Any further data processing will only take place if you have activated the "Personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we measure via the Google Ads Conversion Tracking Your subsequent usage behavior if you came to our website via a Google Ads advertisement. Cookies can be used for this and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be recorded, from which pseudonyms are used Usage profiles are created.

GOOGLE MAPS
For the visual representation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then collects it from processed by Google. We have no influence on this subsequent data processing.

GOOGLE RECAPTCHA
For the purpose of protecting against misuse of our web forms and against spam from automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of the visit, browser information and information on your use of our website) and carries out an analysis of your use of our website using a so-called JavaScript and cookies. In addition, other cookies stored by Google services in your browser are evaluated. There is no reading or storage of personal data from the input fields of the respective form.

7.2 USE OF FACEBOOK SERVICES
USE OF FACEBOOK PIXEL
We use the Facebook pixel within the framework of the technologies presented below Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) are automatically collected and stored, from which using User profiles are created from pseudonyms. As part of the so-called extended data comparison, hashed information is also collected and stored for comparison purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers).For this purpose, when you visit our website, a cookie is automatically set by the Facebook pixel, which automatically enables your browser to be recognized when you visit other websites using a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to generate reports about the To compile website activities and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is usually sent to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. If we are responsible for data transmission to the USA, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's data protection information [https://de-de.facebook.com/policy.php].

FACEBOOK ANALYTICS
As part of Facebook Analytics, compiles statistics on visitor activities on our website using the data collected with the Facebook pixel about your use of our website. The data processing takes place on the basis of an agreement on order processing by Facebook. Your analysis is used to optimally present and market our website.

FACEBOOK ADS
We use Facebook Ads to advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the precise implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise stated for the individual technologies, data processing takes place on the basis of an agreement between jointly responsible persons in accordance with Art. 26 DSGVO. Joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. Subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics on visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. As part of the extended data comparison (see above) that takes place to determine the respective target group, Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook pixel and the data collected about your usage behavior on our website, we operate over Facebook Pixel Remarketing personalized advertising.

We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking if you came to our website via an advertisement from Facebook Ads. The data is processed on the basis of an agreement on order processing by Facebook.

8. INTEGRATION OF THE TRUSTED SHOPS TRUSTBADGE
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any collected reviews as well as to offer Trusted Shops products to buyers after an order.

This serves to Protection of our overriding legitimate interests in optimal marketing by enabling secure shopping in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.The Trustbadge is provided as part of an order processing by a CDN provider (Content Delivery Network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here [https://www.trustedshops.de/impressum/#datenschutz].

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. Individual access data is stored in a security database for analysis of security issues. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered to use them to have. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you are already registered as a buyer for product use is automatically checked using a neutral parameter, the e-mail address hashed using a cryptological one-way function. Before it is sent, the e-mail address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfillment of our and Trusted Shops' overriding legitimate interests in the provision of buyer protection linked to the specific order and the transactional evaluation services in accordance with Art. 6 paragraph 1 sentence 1 lit. f GDPR required. Further details, including objections, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

9. SOCIAL MEDIA
9.1 SOCIAL PLUGINS FROM FACEBOOK, TWITTER, INSTAGRAM
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. There you can, for example, press the Like or Share button.

9.2 OUR ONLINE PRESENCE ON FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE, PINTEREST, LINKEDIN, XING
If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit Media automatically collects and stores your data for market research and advertising purposes, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook [https://www.facebook.com/about/privacy/] is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a server of Facebook, Inc, 1601 Willow Road, Menlo Park , California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

Twitter [https://twitter.com/de/privacy] is an offer from Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is usually transferred to a server operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Instagram [https://help.instagram.com/519522125107875] is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (" Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

YouTube [https://policies.google.com/privacy? hl=de] is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on the standard data protection clauses of the European Commission.

Pinterest [https://about.pinterest.com/de/privacy-policy] is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

LinkedIn [https://www.linkedin.com/legal/privacy-policy] is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is usually transferred to a server of the LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there.There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission.

Xing [https://privacy.xing.com/de/datenschutzerklaerung]is an offer from New Work SE, Dammtorstrasse 30, 20354 Hamburg.

10. Using Tidio
Our website uses Tidiochat, a service provided by Tidio Ltd. 220C Blythe Road, W14 0HH, London, United Kingdom (www.tidiochat.com). Anonymized data is processed via this service for the purpose of web analysis and to operate a live chat. Cookies can be used for this purpose, which enable your browser to be recognized. Cookies are small text files that are stored on your hard drive in the browser you are using and through which certain information flows to the place that sets the cookie. Data collected with the Tidiochat service will not be used to identify you without your consent. The data is also not merged with personal data about the bearer of the pseudonym used. You can configure your browser settings according to your wishes and e.g. B. refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all the functions of this website.
For more information, see Tidio's privacy policy: https://www.tidiochat.com/en/privacy-policy.

11. CONTACT OPTIONS AND YOUR RIGHTS
As the data subject, you have the following rights:

* in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
* in accordance with Art. 16 GDPR the right to immediately request the correction of incorrect or incomplete personal data stored by us;
* according to Art. 17 GDPR the right to request the deletion of your personal data stored by us, provided that no further processing * to exercise the right to freedom of expression and information;
* to fulfill a legal obligation;
* is required for reasons of public interest or
* to assert, exercise or defend legal claims;


* in accordance with Art. 18 GDPR, you have the right to demand the restriction of the processing of your personal data if * you dispute the accuracy of the data ;
* the processing is unlawful, but you reject its deletion;
* we no longer need the data, but you need them to assert, exercise or defend legal claims or
* you pursuant to Art. 21 GDPR have lodged an objection to the processing;


* according to Art. 20 GDPR the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to have it transmitted to a to request other responsible persons;
* according to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation If you have given your consent or object to a specific use of data, please contact us directly using the contact details in our imprint.

Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests, which outweigh the interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can do so Exercise the right at any time as described above. If the processing is for other purposes, you only have a right to object if there are reasons that arise from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing for direct marketing purposes. Then we will no longer process your personal data for this purpose.


Data protection declaration created with Rechtstexter.de [https://legal.trustedshops.com/legalwizard].

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