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private label

Your partner for the food products of tomorrow

We have turned our own ideas into reality in numerous R&D projects for multinational companies and brands. Our customers are global players in the retail, food processing and packaging sectors. With our expertise in R&D, we help customers to develop drinking straws, cutlery and crockery as edible alternatives to conventional disposable products and to make them marketable. We accompany partners from the idea to industrial large-scale production and always work together as partners and on an equal footing. If necessary, we also develop our own concepts and systems for the construction of new production lines together with our partners and suppliers. Our goal is to become the number 1 in disposable edible tableware.

We have won countless prizes and awards for our developments, so we were named one of the top 50 startups worldwide by the Cleantech Group. We are winners of the largest food competition sponsored by the EU, EIT Food Fan, and are “Germany - Land of Ideas”. Wisefood was granted eligibility as part of the INVEST funding measure of the Federal Ministry for Economic Affairs and Energy.

In our Wisefood Labs, we have already put thousands of recipes through their paces and know which recipes and ingredients are used to achieve the desired stability. We know the advantages and disadvantages of certain ingredients and the possibilities of providing your customer group with the right product. With production capacities of several million drinking straws per day - several billion a year and productions in Germany and other European countries - we are one of the most scalable and experienced suppliers worldwide.

We offer selected customers the opportunity to purchase our products as a private label. Customers can decide on the colour, length, diameter, taste and ingredients of the edible drinking straws and design a product to match your brand. Very thin straws are just as conceivable as the popular jumbo straws for smoothies or cocktails. But of course we also offer edible spoons, stirrers, popsicle sticks, cups and many other products.

If you are interested in private label products, you are welcome to send an email to

Please note that private label productions are only possible for larger quantities due to the complexity of development and production. As a dealer or user, you are welcome to purchase our Wisefood branded products from us in larger quantities at fair prices. For smaller quantities, we recommend ordering from our shop or from Amazon.

Sales & Support

Are you interested or have questions about our products? You can reach us via email, phone and WhatsApp.

Whatsapp: +49 162 6049639