Sustainable companies: Going green for a bright future

We have a big problem with (plastic) waste and wasted resources. This is not new and is firmly anchored in most people's minds. Just like the will to consciously do something about it. After all, future generations should be able to look forward to a rosy future and not mountains of rubbish and oceans of plastic. We are all challenged to change our behavior and live and consume more consciously. Consumers and industry are ready for this. Consumers want to do without packaging material and disposable products. The industry has largely dedicated itself to recycling. There are also innovative green start-ups that offer a wide range of sustainable products and services. At Wisefood, we look at the exciting world of sustainable responsibility and what is happening in it.

Which sustainable companies already exist?

There is no shortage of sustainable companies in Germany. Only the distinction between external and self-perception is sometimes difficult. Some companies work sustainably along the entire value chain. Some make concessions such as longer transport routes instead of regional procurement. Sustainable companies have established themselves in all production and service areas. The list of the 100 most sustainable companies includes corporations as well as SMEs. The German Sustainability Award Foundation recognizes sustainable efforts and annually awards outstanding achievements.
But sustainable action does not only take place on lists and top levels. Basic suppliers, restaurants and consumers are increasingly stocking up regionally. They deliberately do without superfluous packaging or use recyclable products. Waste products from industrial processes are no longer just thrown away. For example, charcoal is made from corn cobs or olive stones. Sustainable companies take a close look at their suppliers. They value fair wages for their employees, frown on child labor and prefer to buy directly from the producer. Anyone interested in sustainable companies can find them on various online portals such as lifeverde.de.

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🧃 Sustainable edible straws
🥇 Made in Germany
🌳 Grain & apple fiber from Germany
🚫 Plastic-free drinking straws & EU compliant
🕑 Stable for about 60 minutes - in cold and alcoholic drinks even up to two hours

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Are new green start-ups in sight?

Green startups support ecological goals with their products and services. In doing so, they actively contribute to environmental and climate protection. You are not yet ten years old, innovative and want to grow strongly. Around 6,000 startups in Germany match this profile. That is 21% of all young companies. They pursue their mission with passion and without encrusted structures. Therefore, they don't focus on improving existing products. You reinvent them. There are many examples for this. We are also one of the green start-ups. We are also happy to present other innovative market participants on our website. Our contribution to the new food and beverage startups is worth reading.

Most green startups can be found in the following industries:

1. Agriculture and agriculture: 69%
2. Energy and electricity: 59%
3. Textile industry: 50%
4. Diet and food: 41%
5. Consumer Goods: 38%
6. Biology: 33%
7. Automobiles and mobility: 33%
8. Chemicals and pharmaceuticals: 32%
9. Logistics: 30%
10. Industrial goods: 29%
11. Construction and real estate: 23%

There is a directory of green startups on the website gruene-startups.de.

Can green startups prevail in the future?

The market conditions for green startups are extremely good. Younger target groups in particular pay more attention to sustainability. For example, if an ice cream parlor or café cannot offer edible drinking straws , spoons or stirrers from Wisefood , the competitor around the corner will have them. In the future, customers will be very careful about where they shop or consume. If there are no sustainable products on offer, this is a knockout criterion. However, sustainability alone is not enough. How can green startups establish themselves on the market? The most important success factors at a glance:

• Doer mentality of the founders such as passion, energy, perseverance.
• Competent founding team that lives and implements the vision together.
• Versatile network for exchange, customer and investor acquisition.
• Added value of the product: Using the example of edible drinking straws, this means less waste.
• Right timing: The demand for the business idea must be there.
• Communication: Communicate authentically, differentiate from the competition.
• Solid financing: Investors with the same passion who also offer a network, possibly crowdfunding.

One of the most important success factors is not being discouraged by setbacks. We speak from experience. We were always convinced of our idea and tinkered until we had the optimal drinking straw made of grain and apple pomace. Our persistence has paid off. Today we can encourage other green startups not to give up. Ultimately, what counts is that the customers are satisfied. It must be clear to them why they can buy from green startups with a clear conscience.

Sources:
https://www.wuv.de/marketing/utopia_studie_2020_so_kaufen_conscious_consumers
https://www.oekomedia-institut.de/nachhaltige-unternehmen-in-deutschland/
https://deutschestartups.org/wp-content/uploads/2020/04/Green-Startup-Monitor-2020.pdf
https://www.tageskarte.io/gastronomie/detail/nachhaltigkeit-in-der-gastronomie-were-and-how-they-should-be-implemented.html
https://www.ifj.ch/Erfolgsfaktor-nachhaltiger-Startups